In some
markets the competition is very clearly between few companies or products. In
this case is it smart to include the competitors to your own commercials and
that way give them more coverage? On the other hand this can be very successful
way to show what makes your product better to your competitors. On another hand
the risks are that you end up provoking more comparison and give your
competitors more publicity and means to strike back. Well Nokia did this in
Lumia 920 -commercial where it compares Lumia to iPhone and Samsung Galaxy. In
my opinion commercial brings out in a funny way the ridiculous sides of iPhone
and Galaxy but it doesn't really tell why Nokia Lumia is better. So funny commercial but is it successful?
-Elli
Antikainen
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