Nowadays, the market characteristics are not the same as a couple of years back. Today the consumers expect more from the companies. With the new market requirements, companies must have to implement new marketing strategies. One of the most used strategy is related with environment, in which the companies intend to demonstrate their concern for the environment. In order to keeping existing consumers, attract more and new consumers as possible, companies are showing their corporative responsibility, while promoting a better world. Then they make products packaging more ecologic and environmentally friendly in order to have the least environmental impact as possible. 

These images are from a Spanish campaign that show us the environmental concern, in this case to avoid the global warming. It was published in June 2010, from a Barcelona’s Advertising Agency. In the images we can see the message ‘Fight for the last slice’. The slogan is ‘We make pizza not global warming’. The company produces pizza just with 100% organic ingredients, what demonstrates the company’s care about the world. 

Inês Pereira