Tiffany & Co. has a new application on iPhone for engagement rings. This application has been carefully engineered as a pull technique for unsecure or clueless grooms to be, into the stores of Tiffany. It could also be an educational tool seeing that purchasing an engagement ring is sometimes an unpleasant shopping experience, an intimidating process for others. By this way customers can see before the options they have, each price and the necessary price before entering the store.
The users have the possibility to browse rings by shape, setting, metal, design and six different carat sizes (up to 2.5 carats in the app, although larger stones are available at Tiffany & Co. stores). Not only are the rings displayed true-to-size and from multiple angles with zoom functionality, but users can book a one-on-one diamond consultation via phone or e-mail straight from the app.
This application is actually a digital catalog designed to drive customers to browse Tiffany’s engagement rings options and get them into stores, a creative and effective alternative advertising method.
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