If there was a doubt that China is the new ‘holy Grail’ for the international corporations, here comes another proof this ultimate trend: Pepsi-Co company is planning to enlarge its product offer in this country, investing an approximately amount of $2.5 bn in the next three years. The company wishes to fully concur this emerging market, not only by adding more Pepsi-Co products in the Chinese supermarkets, but by putting together research groups to study the specific preferences of the inhabitants and also, by building 5 farms in the area.
The plan is a relevant proof that the crisis has caused major shifts in the business plans of the most competitive companies which are determine to invest a lot of money to continue their supremacy in the consumption world, whether it is occidental or recently, oriental orientated.
But still, it is kind of dangerous, I think, to bet on the success of your genius plan when it’s obvious that it is shared with all the players on the market right now. And there’s no doubt about is: China may be big and willing to enjoy of their share of the monetary prosperity, but one billion offers for one billion Chinese people may be a little bit exaggerated.
Alexandra Popa
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