Name = Brand ?

Is it possible one name to be a real brand? Yes of course it is and one man proved it. His name is Donald J. Trump. In nowadays he is one of the richest men in the world and his name is working for him. But it was not so easy for him to make this a real. As you are going to see this is not a simple job at all! To make your name a brand which works for you аnd it is immediately connected with you and your reputation like a person. That is a marketing on the highest level, that's one of the biggest brands, that is a name, that is money, that is just TRUMP...Donald Trump!

Donald John Trump (born June 14, 1946) is an American business magnate, socialite, author and television personality. He is the Chairman and CEO of the Trump Organization, a US-based real-estate developer. Trump is also the founder of Trump Entertainment Resorts, which operates numerous casinos and hotels across the world. Trump's extravagant lifestyle and outspoken manner have made him a celebrity for years, a status amplified by the success of his NBC reality show, The Apprentice (where he serves as host and executive producer)

Starting with the renovation of the Commodore Hotel into the Grand Hyatt with the Pritzker family, he continued with Trump Tower in New York City and several other residential projects. Trump would later expand into the airline industry (buying the Eastern Shuttle routes),[4] and Atlantic City casino business, including buying the Taj Mahal Casino from the Crosby family, then taking it into bankruptcy. This expansion, both personal and business, led to mounting debt.[5] Much of the news about him in the early 1990s involved his much publicized financial problems, creditor-led bailout, extramarital affair with Marla Maples, and the resulting divorce from his first wife, Ivana Trump.

More information here:  http://en.wikipedia.org/wiki/Donald_Trump :)

Georgi Dimitrov