EUROBEST

At the end of this year the city of Hamburg in Germany will hold "Eurobest": The European advertising festival. From the 6 to the 8 of December the best campaigns and communication works implemented across Europe during the year will compete for awards in categories such as TV/Cinema, Outdoor, Print, Interactive, Media, Direct, and some others.

Is a chance to take a look at the most creative works done all over our continent and also to listen interesting seminars and conferences from professionals in different fields: brand strategy, new trends, future evolution of the sector, new media,...

2 winners of last year edition caught my attention:

http://www.kuotzu-i.net/iqfont/
3 minutes video where you can see how they used creativity to launch a new car and reach their target group, zero euro media budget but full repercussion beginning with a PR strategy.

*In case you want to download it, press this link: http://nl.toyota.be/cars/new_cars/iq/iq_font.aspx


http://www.eurobest.com/winners/2009/tvcinema/

This excellent commercial for CANAL + made by the agency BETC EURO RSCG Paris keeps you watching by keeping the mystery of what it is about to solve it at the end by a joke about a typical uncomfortable situation. Never underestimate the power of a great story!

I could put more links to other winners of previous years but i'll let you investigate by yourselves, any bets for who'll win this year's edition? Maybe in some years we'll participate on it, dreaming is for free :)

I wish you a good weekend!

Rocío Leza