Louis Vuitton has prepared for the future FIFA World Cup a campaign that has the role to bring together luxury products and football fans. To do that, they worked along with football superstars like Zinedine Zidane, Maradona and Pele. In the same time, to keep it high class, the spots where shot by Annie Leibovitz.
By endorsing three generations of players, Louis Vuitton is addressing to every football fan that will follow the championship in June. To make it more interesting they built an official website of the campaign where people can actually play a role in solving the "unanswered" question - In a game, which one of two: Zidane or Pele, will win?” In this way, the campaign focuses more on the competition part involved, rather than the actual brand besides it.
So how said that luxury and football have nothing in common?
Madalina D.
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