Once I assisted to an international Brand trends congress, and I would like to share with you an important lesson I learned. Sometimes people think that is not right to copy an idea. Yet, if you read or see something that really evokes you, you can make it yours, in your own way. Do not copy literally, but keep watching, because whatever you see can inspire you!

This was said by a congress man..unfortunetly I can not remember who said it...However, I agree with these words: 

"Steal from any place that you fill with inspiration or feed your imagination. Devour old films, new films, music, books, paintings, photographs, poems, bridges, traffic signs, trees, clouds, rivers, lights and shadows. Select to steal only those things that speak directly to your soul. If you do, your work (and your threft) will be authentic. Authenticity is invaluable; the originality does not exist. And do not worry about hidind your theft - celebrate it if necessary. In any case, always remember what Jean-Luc Godard said: what is it important is not from where you take things, but where you take them to and how."

Here, some ads I really like. Maybe they can inspire you...

Volkswagen campaign: "For boys who were always man" 

Fedex Campaing

 











Playstation

Puzzle

Playboy campaing: "Nobody reads Playboy"

Blanca Vidal