This week I want to show a global positive campaign made by EURO RSCG London for the brand Dulux. It's part of the project "Dulux Walls: let's colour" , a worldwide initiative to transform grey spaces with vibrant colour, a mission to spread colour all over the world.
The aim is to transform boring grey places into lively and colourful while regenerating them at the same time, they have already work in different communities in Brazil, France, India and UK. They create events in which lot of people collaborate and have fun painting schools, streets, homes and squares.
The video it's made by Adam Berg who uses the fast motion to give a bigger impact:
http://www.youtube.com/watch?v=uPpMWaSPt-s&feature=player_embedded
The encourage us to be part of it, even if it's just by painting our room, let's colour our lifes!
Rocio Leza
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