It is very pleasing that we still can innovate even without looking for new technologies. A simple and ingenious idea with the sole help of two television channels and an accurate media plan was needed for Skoda.
The campaign issue wanted to tell one of the most important news of the Skoda Superb Estate: a remote control to open and close the hood of the car.
As would be impossible for all the public go to a dealer to check the usefulness of the new device, they designed the following: With the help of two Polish channels (TVP1 and TVP2) and simultaneously: the first car appeared with the hood closed and a message at the bottom indicating to press the "2 button" of the remote control, in fact, to switch to the second channel and see the car with the hood open.
Here I leave the link so you can appreciate the interactivity of the spot.
http://www.youtube.com/watch?v=lqdhiTW8GXs
Blanca Vidal
Blanca Vidal
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