30 Mar 2010

WWF : the marketing toilet

WWF dashed into an operation of toilet marketing to make sensitive in the deforestation, all the users whom we are without exception!
Indeed, the first world organization of nature conservation decided to make sensitive the general public in a place still little frequented by the marketing (and not by the users!): toilet.
WWF thus equipped the toilet of distributors' public places of paper for hands.
These last ones had been made with a cut of the shape of South America.
When the reserve of paper (green naturally) empties,it lets appear a space symbolizing the deforestation. Let us remind that WWF works for a long time now at the limitation of the excessive consumption of paper which costs us little by little our forests.
Here is thus a very attractive campaign of toilet ecological marketing.


Maèva Blairy

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