We do not present any more the brand to the famous uplift low necks. Wonderbra knew always how to communicate on its new collections by surrounding itself with prestigious models, known and sexy.
This new campaign comes to us from Belgium and was conceived by the agency Bureau347.
Indeed, it launched an advergame on the concept of the game of 7 differences.
What is brilliant, it is that you discover in a playful way (lustful for the sirs?) the new collection. And it is there that this game competition becomes complicated for the male sex. Difficult to concentrate in front of these very beautiful young ladies in flattering low necks !
The Advergame also leans on the Google API maps which allows you to zoom photos to look for better the errors, naturally …
The success is then as you suspect it, by the viral marketing. Indeed, the launch didn’t get media attention. It began with the sending of e-mailings to the customers of the brand and a banner on the site of Wonderbra. In 10 days, the buzz set because we recorded more of 18 500 visitors of more than 80 different countries.
The phenomenon was fast relieved on the social networks, in particular on Twitter and Facebook.
Emmeline Rousseau
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