Social Media

Here's a little flashback. The guest Geert Stox told us during his presentation about Social Media that everybody is connected to everybody. Again this week, I share with you a video (I know, it is in French again…I am sorry!!) that shows the impacts and effects of social media. Indeed, it clearly indicates how social networks is now an important part of our lives.

"-There are 2.3 billion Internet users worldwide

-Including 41.2 millions in France

-78% of French Internet users use social networks

-52% are between 25 and 45 years

-66% of French users are connected at least once a day

YouTube

-1 billion of users worldwide

-4 billion of videos are viewed every day

-Gangnam style is the most popular video with 1550 00000 views

Instragram

-100 millions of Internet users use Instragram

-Over 5 millions of photos are posted each day

LinkedIn

-200 millions of members

-172,800 of new members per day, two registrations per second

Twitter:

-500 millions of members worldwide

-175 millions of tweets are created every day, despite 40% of accounts have never tweeted

Pinterest

-20 millions of members

-80% of its members are women

Facebook

-1.06 billion of users worldwide

-26 millions of users in France

-French users have around 177 friends"

These data are eloquent and conclusive. I think they show to companies the power of social networks. According to me, there is now no doubt about the effectiveness of social media and that every company should integrate them and be active on. As most people are now present and very active on social networks, companies will certainly find their target group. I think the social media market is getting so much bigger, so it is impossible for a company to not be active and use them wisely. If they do so, companies can see its activities increased. They just have to develop and adopt the best strategies to reach their target group.

Source : http://vimeo.com/65153920

Stéphanie VILLENEUVE