Apple is now the most valuable brand and its competitors have to be really creative in order to convince the smartphone lovers to buy their products.
Samsung and its Galaxy S4 is struggling to seduce some new consumers. In order to do so, Samsung's communication budget must be quite impressive and allows the brand to use a large number of instruments above and below the line.
Thanks to its last below the line operation, Samsung has created a buzz.
Imagine yourself in Gent Sint Pieters Station, waiting for your train. Then, your eyes meet one billboard on which you can read: "Win one Galaxy S4 simply by looking at it."
Sounds pretty interesting, no?
But actually, you would have to stare at it during one whole hour while different events would happen next to you (dogs, motorcycle...).
In Zurich station, where this operation took place, only one man succeeded to get a free Galaxy S4.
A clever way for Samsung to advertise its product and its new eye-tracking feature!
Léa Vinel
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