Winter evening, in a cinema in Germany, a charity stopped the heating and let the spectators shivering.
The aim of the operation was to raise awareness on the daily difficulties of homeless people. A well thought scenario which permitted to collect donations by printed QR codes on blanckets.
A (very) nice idea to share and remember!
Because marketing is often used to make you want something you have to pay for. In this case, the result is the same, you have to give money, but the step is different by making you experience something to give money... To others!
Coppelia
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