Marketing Trends

I have recently read an article dating from the beginning of the year and I thought it is relevant to share with you. This article from Forbes magazine reports 5 surprising marketing trends of 2013.

First of all, there is the smarter social media. The author of the article says that at the start, companies were seeking to integrate all social media platforms because they felt an obligation to do so. That is quite true. Today, a company cannot allow to not using social networks. However, in 2013, the trend is rather to integrate social networks that correspond to the type of business. In short, social networks that are used by the target group and potential users of the company. I totally agree with this idea, because when a company is present on a social network, it must be entirely. There are no half-measure. So, instead of wasting time and risking to sully its image, it is better to focus only on networks that could bring it profits.

Then, the author believes that the future in marketing strategies is simplicity. Indeed, with all the technologies, we are solicited from everywhere. By adopting a simply way, companies will allow consumers to give up and enjoy more the experience. Personally, I think it is a very good strategy, because people nowadays often have 50,000 things to do per day. Therefore, by proposing to simplify the life of the consumers, it cannot really have a negative impact.

Also, according to the Forbes magazine, "the campaign-based marketing will take a break".

In 2013, we should notice strategies that focus on real-time, the "live" that social media and the web bring,

While some studies show that nearly three-quarters of executives do not believe that marketing does not bring income, 2013 will be the year of change. Indeed, "marketing’s worth to a company will start being weighed against sales growth" says the author. In this way, the marketing department should be much more effective.

Finally, as we all have noticed, the Smartphone have integrated our market quickly and intensely. We are more connected on it than on our computer. However, "90% of global marketers have a mobile site, but only 20% include mobile strategies". Which is very little for the mobile phone market that continues to grow. In 2013, we can expect to see the marketing strategy be more intensive at this level. I think is quite logical and primordial for a company.

Have you seen this kind of marketing trends since the beginning of the year?

Source: http://www.forbes.com/sites/thesba/2013/01/23/5-surprising-marketing-trends-for-2013/

Stéphanie VILLENEUVE