Neymar, Brazilian soccer star, to the conquest of European market

In Brazil, Neymar, young football icon.

Neymar's transfer from Santos FC to Barcelona aims to conquer the European market, where the competition is harder between the stars.

Every day, the advertising pages of any Brazilian TV channel recorded at least one image of 21-year-old striker, already described by the press as "jewel", both for his performance on the field and in front of cameras.

The O Globo newspaper had called Wednesday "Neymarketing" an article in which it said that even before wearing the jersey of Barcelona, Neymar already shaken his millions of fans in Catalonia on social networks.

The jerseys flocked "Neymar" have been sold by the thousands.

Brazilian multiplies advertisements for sportswear, televisions, cars and mobile telephony companies. The player now has its own comic Neymar Jr., a guy full of talent.

Santos Football Club has quintupled its revenue jersey sponsorship, spent three million dollars (2.3 million euros) in 2009 - when Neymar turned professional - to 17.5 million (13.5 million) in 2012, says the daily Folha de Sao Paulo.

"It is a machine to make money, but it is not (Lionel) Messi or Cristiano (Ronaldo). Neymar is a star but at Barca he will find other stars, "said a sports analyst.

Neymar has nevertheless been designated for the second consecutive year (by the British monthly Sport Pro) as the greatest marketing potential in the world .... Messi (2nd) and the Portuguese Ronaldo (8), with an exceptional popularity among young people.


"He represents everything that wants a brand's image, and everything indicates that his career has not yet reached its peak," explained SportPro Magazine.

ILBAY Ibrahim.