The brand Aspirin 500 of Bayer is emphasis through a poster campaign 4×3 representing funny characters covered with graffiti which suffer from troubles of head, from back or from muscular pains. The various pictures were put near noisy places (escalators or simple staircases) being able to provoke these various pains. Now, there where the originality is present, it is that these characters in graffiti are more represented on the walls of the subway than on the advertising hoarding!
This action is original all the more as it does not reflect necessarily the image of pharmaceutical products; serious, medical, classic emphasizing the benefactions of the medicine. It is not in France where this campaign would have had this success!
The advertising campaign received the price of the category Outdoor during the ceremony of Goldens Drum Awards last October.
Maèva Blairy
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