Philip Kotler

Philip Kotler was born on 27 May 1931 in Chicago. He received his master's degree at the University of Chicago and his PhD at Massachusetts Institute of Technology, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the UniversityofChicago.                                                                                                                                                                          Professor Philip Kotler is the world’s foremost expert on strategic marketing, voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management by the Handbook of Management Thinking.Also Kotler is the first one who  speak about the 4P of the marketing. But in one of his books he says that these 4P are not enough and the marketing needs 7 even 12P.In his latest book Chaotics  he speak how to make business during crisis. 

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