We perfectly know that there are different target groups in advertisements: women, men, young people, people who care for the weight, etc… But some adverts are said to be directly addressed to our pets! Indeed, ads should be made for the consumers. In this case, the consumer is a dog, so the ad addresses to dogs!!!!
The slogan is “everybody wants to be a dog” (to understand: in order to eat these so delicious croquettes for dogs!). So we see a cat imitating a dog: he is swimming and bring a wood stick.
Of course this aim of this ad is to attract people who are buying dog food; these will find the advert funny and maybe cute,…
So, it is possible to convince people making them believe they are not targeted...
Elise Madacsi
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