IKEA

The IKEA vision, business idea and market positioning statement provide a framework for all IKEA marketing communication worldwide.
The IKEA vision is "To create a better everyday life for the many people."
Our business idea is "To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."
Our market positioning statement is "Your partner in better living. We do our part, you do yours. Together we save money."
It is true that in IKEA the prices are really low and when we do our shops from there we save money. But lets speak about the quality of the products. Because of the lower price many thinks there are with low quality. IKEA also use materials which are practically  unusable and instead to try them out they produce furnitures from this product. And you still like IKEA? I do not think so
Dimitar Grozdev  - MOCOMA