Coca-Cola Light exists since 1988. The aim was to attract women aged between 25 and 35 year-old. So, the target group was quite big and especially feminine. The brand also wanted to attract women who were on a diet. Thanks to this new product, they could drink Cola without thinking about their weight.
Today, Coca-Cola Light targets a larger group: women and men from all ages.
In 2006, Coca-Cola Zero was adressed to men from 16 to 24. So, Coca-Cola Light became younger, sexier and more trend.
This ad from YouTube shows us how trend the drink became!!! The « fashion » drink is drinken during the day, as well as at night and in parties.
Here we can see that brands change their target group to adapt to the new tastes. Nowadays, women as well as men worry about weight.
http://www.youtube.com/watch?v=NU_gZfmr1Jk&feature=player_embedded
Elise Madacsi
No comments:
Post a Comment