I don’t think I exaggerate when I say that we are being whitenesses of one of the most significant technological change in the “image”industry in the beginning of the century: 2D is being replaced be 3D. Although the process is slowly, it already jog the attention of the main actors in the industry: movie industry, television manufactures, TV companies and of course, advertising.
For now the only 3D ads are transmitted in cinemas and they are manly focusing on 3D products (TV sets), but for sure, taking into account that it is already planned for TV channels to offer 3D programs, the new dimension is going to be available for us more currently.
This change of dimension is a really great opportunity for advertising to reinvent itself, to capture the attention of the public in a more interactive ways. The new ads would probably be more about image and dynamism. The consumer will be invited to connect with the product in a more physical way. The advertising product is going to be created in order to involve in a more direct and obvious way the consumer into its story.
It’s really interesting to observe this changes and it would probably be more than captivating to fallow the whole process. I’m sure that in 30 years or less, 2D will be forgotten. I can picture the ironic comments of the younger generation from the future regarding to our out-of-date habits of watching television.
Alexandra Ionela Popa
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