14 Apr 2010

Microsoft Gets Social for Kin Phone Launch

Microsoft is out with a new campaign to tout two new phones: Kin One and Kin Two, designed to facilitate the process of using a social media interface. They are going to promote their new products by sending a girl named Rosa on a trip across the globe to meet her social network friends in person - all 824 of them, starting from an old boyfriend to all celebrity she added in her list. Rosa will find out who her true friends are and perhaps once and for all end the silliness of collecting "friends" online just to have more than everyone else.

Beginning today, the campaign will release two new episodes a week for the next 8 weeks until the 3rd of May, at which point TV and cinema ads will start and the Kin will be released.

Fallow it on Facebook 


Madalina D.

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