Maybe you already know this inniciative by Volkswagen because it is a bit old, but I have just been checking it again these days and I had to share it with you. Some effective, possitive, motivating campaigns to solve real problems!
Check the site and some of the actions taken: http://www.thefuntheory.com/
This is how they define the basis of the idea: This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.
I couldn't agree more with them. Each action is just a brilliant way of making daylife issues better and fun! Of course it is also good promotion and image for the brand, but I wish all the brands made something like this to improve their image.
Did any of you experience any of this actions in person? If so, please tell us about it!
Have FUN watching it and, maybe, get some inspiration for your own projects.
Rocío Leza
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