There's no secret that popular singers and bands have behind them complex marketing strategies that are meant to transform them into brands. Some of them choose to cultivate the mystery around their name or appearance and the elaborate nature of their disguise may cause some eyebrows to raise at first, but at the same time, it keeps people guessing and adds to the artists' popularity.
This is the case for the French duo Daft Punk. Its members went to great lengths to avoid showing their faces to the public. They usually hide behind robot helmets and when not wearing disguises, they occasionally prefer to be replaced by animation, to have their faces digitally obscured for press kits or to be interviewed with their backs turned.
The iconic status of their robotic costumes has been compared to the makeup of the rock band Kiss or the leather jacket worn by Iggy Pop, so there's no wonder people want to look like them, even though their masks could hardly be integrated in a day to day outfit. Since there's a huge hype these days around their new single "Get Lucky", a collaboration with Pharrell Williams, I propose to you a Wall Street Journal article that shows what efforts the die-hard fans would make, just to have a Daft Punk helmet:
This is the case for the French duo Daft Punk. Its members went to great lengths to avoid showing their faces to the public. They usually hide behind robot helmets and when not wearing disguises, they occasionally prefer to be replaced by animation, to have their faces digitally obscured for press kits or to be interviewed with their backs turned.
The iconic status of their robotic costumes has been compared to the makeup of the rock band Kiss or the leather jacket worn by Iggy Pop, so there's no wonder people want to look like them, even though their masks could hardly be integrated in a day to day outfit. Since there's a huge hype these days around their new single "Get Lucky", a collaboration with Pharrell Williams, I propose to you a Wall Street Journal article that shows what efforts the die-hard fans would make, just to have a Daft Punk helmet:
Alexandra Marta
Image source: http://uimusicblog.com
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