Use of subtle hints

“Tell me and I will forget. Show me and I may remember. Involve me and I will understand. ” 

Various kinds of erotic hints and sometimes humor are very popular today in the advertising industry. This is not only an effective tool of advertising. It also allows using the attractive nature of sexual advertising message without the use of shocking vulgar images that may easily offend some part of the targeted audience and potential buyers. On the other hand it helps to involve potential buyers into active thinking process. Mental involvement in combination with nice looking not vulgar eroticism of the advertising images help to achieve the advertisers goal: attract attention, involve, make the advert memorable, promote the brand, enhance sales. 

Sometimes it's better not to talk openly about sex. Sometimes an advert should have some mystery in it, should be a bit funny and intriguing and sexual motives may be just a nice addition to the commercial message. In this case the buyers can use their imagination and “finish” the story of the advertising image by themselves. Thus, the buyers acquire the role of active participants in the advertising process. People that act as active participants of the advertising process are more likely to change their views in favor of the views recommended by the scenario of the advertisement. 

The most effective is not an advert that suggests pre-formed schemas and images, but the one that evokes thinking processes of the purchasers and allows them to understand and comprehend the meaning of an advertisement message on their own. 

Ziga