The US american magazin entrepeneur.com listed the best US marketing campagnes of all times - and here are my favorites:
1. Best Logo
Nike. Small but unmistakable.
Note: Keep it simple.
2. Best YouTube - marketing:
Will it blend? You have to sell a boring mixer and no money for ads? Shock the online- geeks and throw regularly expensive high -tech products in the mixer.
Note: Get your target group where they are. Mediumwise and contentwise.
3. Best Image change
"Las Vegas". The attempt to give Las Vegas a more family-friendly image was stopped apruptly after a complete failure. Since 2003 the message is again "Sin City" - with success.
Note: Always communicate with what you are and not with what you wish to be.
Damaris Stocklassa
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