A study developed in France between 2007 and 2009 shows that advertising campaigns influence the market share which can increase with 15%. In the case of 58% of the analyzed products that were being advertised it was noticeable that consumers preferred them after seeing the commercials.
The effect of the advertising on the buying behavior it was always a questionable matter which the marketers had to face with and this kind of data provided by a trustful research agency that worked for it for quite a significantAlexandra Popa time it’s like a refreshing breath of air, a reinsurance that, in spite of what is being said (that advertising is dead) it’s not the whole industry that suffers from the lack of credibility, but just the old-fashion commercial products.
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