YOGURT

One of the most traditional products in Bulgaria is the Bulgarian yogurt which is called kiselo mlqko. It is really interesting how the companies from Germany and Holland are trying to impose their products in the Bulgarian market. In their advertising campaign the main message is that the product is from Bulgaria but the quality is from Germany. For now these new products are not well accepted from the consumers because the yogurt is like the beer for the Belgium people.I think that this new products are doomed because the bulgarian consumer is really conservative.
Dimitar Grozdev