Every advertising agency has a creative department where print ads, TV commercials, and other marketing communications are produced. In these departments work writers who craft the words in advertisements, graphic artists who plan and construct visual layouts, and other specialists who help in the transformation of strategy into actual advertisements.
Creativity can’t be defined, it tends to be one of those you-know-it-when-you-see-it things . It is obvious that by 'creative' we general mean the words, the pictures, the sound and the music, the models that are projected and maybe, even associations with such sports, films and other personalities who typify such role models, these are the most visible elements of advertising and what influence us as customers.
Creativity, as generally understood, is only one, even if a very important component of advertising, but it is not sufficient for an entry into this highly demanding profession. The essential elements of creativity are really imagination and inventiveness disciplined by routine skills.
http://www.youtube.com/watch?v=ozxOdta4wFA
Sandra T
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