The other day in class we were speaking about brands that make fans, Love brands.
Here is an example of Nike. How they reached their target group in a different way.
They created inside the neighbourhood of Boca Juniors in Argentina a small community called "Barrio Bonito". Boca Juniors is a place were people LOVE football. Nike new this and they played well...Just watch the video, the images speak by themselves.
http://www.youtube.com/watch?v=47OSGYyRxSY&NR=1
Blanca Vidal
No comments:
Post a Comment