Indeed, a communication agency equipped several HOMELESS PEOPLE of glasses with a camera. On the danslapeaudunsansabri.com site, Internet user has the possibility of seeing what can live (even bear) a HOMELESS PERSON during 24 hours. The objective is clear: fight against the reproduction and the everyday acceptance of the homeless persons in France.
A very successful concept, very realistic images, dragging on that we want to leave at the end of one minute by wanting to close the site. Now, there a message displays " Saddened, go out of the street is much more difficult ". Small moment of guilt, bigger questioning.
Besides, of this strong and shocking concept, the communication agency also made a poster campaign.
A simple message: " the more we live in the street, the less we are lucky to take(bring) out there ".
I let you meditate …
Maèva Blairy
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