Enviromental Wildlife Trust: Lighter, Golf ball, Bottle top

One NGO from South Africa - The Environmental Wildlife Trust, to be more specific, started a campaign that aims to reach people's hearts and make them empathize with the animals that are living among them. The campaign has the role to educate the general public in ways of protecting the threaded wildlife and its ecosystem.




And because they knew that people see only what they want to see or something they haven't imagined they will, the advertising agency chose the second option: they made prints with dead coral birds and their open stomachs where you can find all the garbage that people leave besides them. Disgusting and shocking? That was the idea! Of course, they printed everything on recycle paper and used only vegetal ink.



Enjoy!


Madalina D.