Renault Twingo campaign with viral potential

Renault has just started a campaign for its new Twingo model via Facebook. The campaign is focused on an interaktive Facebook app in form of a quiz. The quiz aim (or pretends?) to find out how modern the users are. Therefore the user is asked (entertaining) questions around his behaviour and inhabits on social networks like "have you ever taken a photo because you thought it would look good on facebook?" or like "Ever added someone from school just to see what job they're doing now?".

The campaign is focused on young drivers which are the target group of the Renault Twingo. So it was consequent to launch a campaign via Facebook. The idea of the quiz is great, becaused it links the campaign with the behaviour and the interest of consumers. Participants of the quiz are facebook users and the questions will make them think and maybe even smile about their own social media behaviour. This will change their attitude concerning Twingo - a modern, funny and creative car.

 The campaign has also potential to get additional drive by viral propagation.

Cheers
Niklas Dorn