Here is the link to the new Burger King concept:
http://www.youtube.com/watch?v=lBvtANapQwU
The new concept invented by Burger King to attract more customers is to put your face on your sandwich when you ask it your way. During the order, a hidden camera takes a picture of you, and print it on the sandwich's packing.
Seriously am i the only one who thinks that's totally insane?!!
Are they in lack of ideas??
I don't know what's going on during their meeting but they should seriously think about changing the marketing and communication staff.
If putting a picture of yourself on a sandwich helps them to increase their sales, i cut my hand!
Yann Adotevi
Of course it's gonna work!
ReplyDeleteI don't say it will last; but I think for a while it will have its little effect, because a lot of people will like to try it. They are promising a new experience, and the customer just goes there (and buy the Whopper, flagship product) to see how it is for real.
In my opinion, the issue is maybe more in the "picture without your knowledge" concept. Again about respect of your privacy: we can take a picture of you and do whatever we want with it. Creepy...
Elise G.