23 Mar 2010

New Zealand publicity


COLENSO BBDO, floret of the agencies of communication in Oceania puts the packet!

For the promotion of American series Hung, COLENSO BBDO agency, specialist in alternative marketing did poster. In order to do that, the agency immersed the streets of Auckland of advertising displays 2D a little disturbing. In some words, Hung, it is the history of a father, who is teacher of history and coach of a team of basketball, who plans to prostitute himself to meet the needs of his daughters. We let you imagine the humour of series. A billboard everything made adapted to the hero of series whose main feature is its “big one” (its big sex).
A token buzz marketing which obviously did not shock the New Zealand.

Mylène ROELANDT.

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