Ikéa invites itself in Parisian subway stations

Subway, work, dodo. Subway, job, dodo. Subway, job, dodo …
From 11 till 24 March, Ikéa changes Parisian habits and will allow to take advantage of small pleasures of the subway. Sofas are at arrangement in certain subway stations of the capital … Would the PARIS PUBLIC TRANSPORT SYSTEM be in a joyful mood and generous with the arrival of beautiful days? No, just a good publicity stunt of the Swedish brand Ikéa which makes a mix between the marketing guerilla and the marketing street.
For all week, Parisian will be lucky to be lazy in saint Lazare's subway stations, Champs Elysées Clémenceau, Concorde and Opera...This marketing operation was baptized " test times: sit down! "

Here is of what to reconcile appearances embittered by the rite subway-boulot-dodo.

Impossible is not Swedish!!

Ikea thus replaced the assizes of the subway of these four Parisian stations by his sofas. Furthermore, Ikéa does not make things half, in this street furniture are added gigantic posters in trunk the eye representing your future lounge and lamps of it.

I think that it is a cunning advertising campaign inviting the Parisian to test the quality and the comfort of the various models of its new collections without having to go to the store.

Maèva Blairy