Spain, 31th December 2009, 23.59h. We turn on our television in the channel 1, one of the two public channels in the country. In this moment we can see the last advertising in this channel, not of the year, of the history of this channel. This advertising is paid by Master Card. The next months the channel 1 had the best audience in years.
But, what about the other channels? They have one competitor less for the prices of the advertisings, and they thought that they have more cake for themselves. In these three months after the last advertising in the channel 1 the price of the medium has grown a 25%. The brands nowadays are paying a 25% more than the last year, but the audiences don't have less time of advertising in the middle of the programme, they have more time. Ergo, the brands are more dissatisfied for this increase of the price, and the audience are disgusted with the long breaks inside their favourite programmes.
Ok, the situation is this: a medium a 25% more expensive, more time of publicity in-between the programmes, the Internet as the new medium and the channel with more audience have not advertising. To this we add that in this moment the kind of advertising that is growing is created to be in the street or in Internet, and thus the greatest creative.
The question is, why the television has less audience?
Source: Marketingdirecto.com
David Martinez
Ok, the situation is this: a medium a 25% more expensive, more time of publicity in-between the programmes, the Internet as the new medium and the channel with more audience have not advertising. To this we add that in this moment the kind of advertising that is growing is created to be in the street or in Internet, and thus the greatest creative.
The question is, why the television has less audience?
Source: Marketingdirecto.com
David Martinez
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