When being digital doesn't help

    The French toilet paper brand Le Trefle expresses in a very creative way why paper is still necessary. The credits for the funny video spot, in which the husband and the wife fight to each other to prove the classical paper or the digital supremacy, go to Leo Burnett Paris.

   A distraction from serious matters on one hand, but also a lesson that we learn, on the other hand: even small, unknown or "not fancy" brands can use creativity to make good advertising.

Source: http://adage.com/article/creativity-pick-of-the-day/french-toilet-paper-brand-shows-shortcomings-digital/240247/

Raluca Apetrei