Share a Coke with me!

 You all already have seen the recent and currently campaign “Share a Coke” of the Coa-Cola company.  This campaign was launched all over Europe

The question is why did they do the advert?

The aim of the campaign is to let every people taste a Coke once in their life. By putting their name on the bottle people wants to buy it! They printed the 150 most common names from each country over Europe and for the person who doesn’t have their name on the bottle; they can ask a personalized bottle by going to the special event organized by the company. Unfortunately, they are not coming to GhentL. So a last solution for you is to create a virtual bottle of Coke via the Facebook app of Coca-Cola.

We all saw these special bottles in stores, on the social networks,… but know why the company do this kind action is important: is it to be more close to their customers (affective objective) or get new customers (cognitive objective). In my opinion even if the company says it has a cognitive objective, the aim of this campaign is also to be also affective because it creates an emotion to people.

The big issue by doing kind of campaign should be the distribution of all these special bottles.

This campaign will end during of the beginning of September so move to get your own canJ

By Brice Visart