http://www.mentosfreshfilter.com/
As we can often see, brands are more and more trying to build communities around their brand or products to make the people involved in their brand more than in an other. While some create strong communities linked to what they are actually doing as Nike does with the running and training applications, some are missing the point.
And from my point of view, this is Mentos case here. There is no need to do like the others if the right concept doesn't come out.
Coppelia
No comments:
Post a Comment