Coca-Cola has already proven very often that they take their claim `Share Happines` seriously, i.e. with the Coca-Cola hugging machine or the Coca-Cola large machine. This time Ogilvy & Mather Singapore substantiated an idea which is literally meant by `Share Happiness`: The US company produced a Coke machine, full of 330ml cans which can be seperated through a spinning. One can for yourself and one can for your friend!
A so called `Happiness Truck`brought the seperable cans to the people in singapore. Unfortunately it is a onetime campaign. It is not expected that the cans will be available in the retail industry, but it's still a nice and clever idea and perfect in the meaning of Sharing Happiness.
Source: WUV
Sina Sommerfeld
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