The 20 Most Valuable Brands In The World

Last time in the Branding lesson, we talked about the most powerful brands. 

Here is the ranking of the 20 most valuable brands for the year 2013, based on their financial informations and on the consumers' sentiments. 

01. Apple ($185 billion)
02. Google ($113,7 billion)
03. IBM ($112,5 billion)
04. McDonald's ($90,3 billion)
05. Coca-Cola ($78,4 billion)
06. AT&T ($75,5 billion)
07. Microsoft ($69,8 billion)
08. Marlboro ($69,4 billion)
09. Visa ($56 billion)
10. China Mobile ($55,4 billion)
11. General Electric ($55,3 billion)
12. Verizon ($53 billion)
13. Wells Fargo ($47,7 billion)
14. Amazon ($47,7 billion)
15. UPS ($42,7 billion)
16. ICBC ($41,1 billion)
17. Vodafone ($39,7 billion)
18. Walmart ($36,2 billion)
19. SAP ($34,36 billion)
20. MasterCard ($27,8 billion)

Léa Vinel