Energy companies are able too to impress people

Is possible to impress people if you are an energy company? How can an energy Company impress people? The Brazilian electric company AES did it!

The energy is something common for the people, something that we use to have a better life, something that we use in our dairy life, something necessary. But with this marketing campaign the Dim&Canzian agency show that even if the most common and simple things can excite and impress people.

With the “Light posts projectors: sharing the best stories of life through our energy” slogan, the Brazilian company created a very successful campaign. The idea was to ask to the customers their personal stories and where they happen, and after to project that stories in the same place with a light.

The reaction of their customers where really positive, and it was possible to see some different stories in different streets during the nights.

The results of the campaign were really successful, and it became internationally famous.

This campaign shows us that Is possible to get everything by having good intentions and ideas.

 

 

Maite Salaberria