It is difficult to launch a beer by hiding it. The Spanish beer Senador Volstead tries it with this creative social media campaign. Working or not, just ask yourself: Would you have the patience to go to the end and do you think the awareness to the brand is now higher?
Its name comes from Senator Volstead, known as the father of the Prohibition act in USA, during the 20′s. It inspired Cheil Spain, which decided to play with it. If you go to SenadorVolstead.com you will find a website dedicated to some cute handcrafted Teddy Bears.
Now, if you resize the window of your browser, the html5 website will redefine the content and reveal materials about the handcrafted beer. From bear to beer…
You can even order some bottles which will be delivered hidden in a soft toy.
Here is a video case study :
source: http://www.adverblog.com/2013/05/28/senador-volstead-prohibited-beer/
Sina Sommerfeld
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