Last week I
read a very interesting article on advertising. Indeed,
this article by Karlee Weinmann and Kim Bhasin shows
that many companies do not always use advertising wisely. Moreover, images and
facts are sometimes modified or amplified in order to make believe something to
viewers. However, these practices generate a lot of risk, such as prosecution
for a large sum of money. In some cases, I feel that companies take advantage
of people’s naivety. In other cases, they use a vocabulary or facts that are more
scientific in order to give the impression of a more advanced technology. For
example, Activia touting its nutritional benefits while other yogurts on the
market are very similar. This demonstrates how the advertiser benefits from the
ignorance of people by using terms that are not known to the public. On the
other hand, the new balance sneakers are a good example of a situation where
the owner takes the public for idiots. That said, I will let you read the
article and see that the companies cited, are known companies that we often see
in our daily lives. Advertising therefore has advantages, but we must deal with
some reluctance to avoid having to do with advertisements rigged or false.
Sophie Marcoux
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