Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.
Very original way to show in one advertising 2 differents adverts for 2 differents targets! Today this kind of original advert are very sucessful because people who saw these advert will remind it!
By Brice Visart, MoCoMa
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