Today you can see advertising everywhere. Communication companies have to innovate and find new ways to catch the people.
Create the buzz online is a successful way to reach people.
TNT has made a successful buzz:
To launch the high quality TV channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then they waited... Discover here what happened on this link:http://www.youtube.com/watch?v=UJQWHyWSoiM
Result of this campaign:
10 million view within a few hours after the publication
130 000 likes on Facebook
By Brice Visart
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