Mocoma: Marketing communication

With their new add, Fanta once again appeals children, which has been the target group of their campaigns for a long time. The company desc...

Facebook finally integrates hashtags. These markers are using metadata on the Internet to mark the content with keywords....

  You all already have seen the recent and currently campaign “Share a Coke” of the Coa-Cola company.  This campaign was launched all over...

Many of us think that email marketing is not helpful anymore. I was also thinking like this because I rarely take a look at my emails...

    We have recently discussed about tactics and approaches that can be used in advertising. From what we've seen in the last years, all...

Would you pay your coffee with a passionate kiss, instead of money? Because that's the proposition a newly opened coffee shop from Syd...

A three-minute video, called The Candidate, shows job hopefuls undergoing a rather unconventional interview process to demonstrate their pe...

Maybe you have already heard about this application, which can be found in China. Upsetting, but at the same time, very useful. There...

A brand comes as a good thing when its presence gives a touch of realism to a movie scene. However, when a brand is used in a film with t...

    The French toilet paper brand Le Trefle expresses in a very creative way why paper is still necessary. The credits for the funny video ...

How to stand out from other light drinks?  By creating the leanest beverage dispenser.  Coca Cola has done it with his agency Ogilvy Pa...

Only because we hate Monday and because it is cold, again. And mostly because I found it again by chance.   An e xcellent corporate ad...

Mentos launched the Fresh Filter.  http://www.mentosfreshfilter.com/ As we can often see, brands are more and more trying to bui...

Coca-Cola has already proven very often that they take their claim `Share Happines` seriously, i.e. with the Coca-Cola hugging machine or th...

I found this article and I think his analysis of the TVC's is worth reading: Check out this video first. It’s from Germany, and a prett...

In Brazil, Neymar, young football icon. Neymar's transfer from Santos FC to Barcelona aims to conquer the Europ...